Blog, Tips & News

Tips for Making Social Marketing Count

Social media activity is only projected to grow and continue to evolve. So if you're planning to utilize social media for marketing, it's important to make your investment of time and resources count -- here's a few tips for doing so

Read Article | Comments (0) | Mon, February 20, 2012

Why Social Media Counts…And Why It’s Not Enough

Social media is hot right now, and will be for the foreseeable future. With hundreds of millions on Facebook, and millions using Twitter and LinkedIn, social media is a critical component of virtually any marketing strategy. So why isn’t marketing via social media alone enough? Here’s a few reasons.

Read Article | Comments (0) | Fri, November 18, 2011

Your Website Code Is Important

Why worry about standards-compliant code for your website if it's not strictly necessary? Here's how it can have a major impact on your site's performance and end-user experience

Read Article | Comments (0) | Thu, July 7, 2011

Website Performance: Speed Matters

Athletes know the key to success hinges on high-level performance. Similarly, websites & applications can gain a competitive edge through fine-tuned performance. Read more of the next-in-series "Creative a Successful Web Presence"

Read Article | Comments (4) | Fri, June 17, 2011

Usability: Look Great, Work Great

Recent changes and trends online have served to highlight a very clear need and web development services – the user experience. And a major benchmark of successful web design is the quality of the end-user experience. We tackle this subject in the next in our series, "Creating a Successful Web Presence"

Read Article | Comments (0) | Wed, May 25, 2011

Creating a Successful Web Presence

For anyone whose organization conducts any type of communication or service via their website, there's good news: the Internet is getting better. And with multiplied methods for connecting online, the Internet is becoming more important to our daily lives

Read Article | Comments (2) | Fri, May 20, 2011

Inspiration Is Oxygen for the Creative Soul

Oxygen gets broken down, repurposed, converted. The creative soul needs the same from inspiration. It needs nourishment, cultivation, and blessing. It's what moves the heart and mind to action. It's what gives us energy and emotion.

Read Article | Comments (0) | Tue, May 10, 2011

All in a name (and a logo)

I was recently asked about the Take Flight Creative logo – what was the inspiration and what does it mean? From the standpoint of our driving philosophy, quality is a cornerstone of our process – quality of experience for our clients and quality of the end product. And it's what drives everything we do.

Read Article | Comments (0) | Fri, April 15, 2011

Understanding Branding

As someone who works in the field of marketing, branding is a term I hear and use very often. It's not uncommon that I'll have someone say, "I'm not sure what you mean – what is branding? And what does it mean for me?" At a fundamental level, branding deals with the perception of an organization based on an encounter or experience with it. Branding is about identification.

Read Article | Comments (0) | Mon, April 11, 2011

Connect with Take Flight Creative

We've expanded our network! Connect with us online on Facebook, Twitter, and via RSS for ongoing updates and marketing tips. Additionally, on the footer of the site you can easily share about us on your favorite social network – any shout outs are much appreciated!

Read Article | Comments (0) | Thu, April 7, 2011

Revamped and Redeployed

As you can see, we've totally revamped the Take Flight Creative website with more information about our services and easy access to our portfolio. If we can assist with your creative marketing project, including consultation, please contact us and we will be glad to discuss it with you.

Read Article | Comments (0) | Tue, April 5, 2011